"Cultivating a recognition culture is vital in any relationship, be it business or otherwise."

One of the keys to effectively explaining a business concept to managers is the expression, "KIS" (keep it simple). T.J, Schier, author of SEND FLOWERS TO THE LIVING, REWARDS, CONTESTS AND INCENTIVES TO BRING EMPLOYEE LOYALTY most aptly accomplishes this feat in explaining how managers should go about creating a recognition culture within an organization.

Although the book is mainly directed to business managers, many of the principles revealed in the book can very well be applied to any kind of human relationship. The author cleverly uses the simile of a garden where the gardener plants the seeds, waters the flowers, closely watches them blossom, uses the right fertilizer rather than the wrong one, adds some plant food to drive growth and ultimately harvests the crop. Using the above as his model, Schier begins by telling the reader that it is essential that you recognize your employees while they are still working for you. In other words, its no use recognizing their contributions to your organization when they are about to leave your employ. Plant the recognition seeds while they are still with you. Everyone likes to believe that he or she is appreciated. The reader is also reminded that once the right atmosphere is created it must be maintained and cultivated. It should not be a "one shot" effort. Just as the flowers in your garden respond to constant care and watering so too do your employees respond to your continuous encouragement. Simple reminders as saying thanks, listening, communicating, providing the appropriate tools, reviews, scheduling and leading by example are expounded upon throughout the book. Once you have reached your goal in creating the recognition culture, the next step is to drive growth. The author in the latter part of the book describes how contests are an ideal way to unleash the competitive spirit of the employees.

Although much of the advice contained in the book is pure common sense, unfortunately many managers today often neglect these simple principles. The author has spent over 15 years in the hospitality and service industry. You may not agree with all of his suggestions, however, as he states, "take the best ones that will work in your specific situation and begin there."

One criticism I have about the book is that it would have had more of an impact if the author had included some case histories. There are always readers who doubt you and constantly bait you with the expression, "show me!"

"Copyright 2002, Bookideas.com. Orginally published at Bookideas.com"

Reviewed by Norman Goldman
Courtesy Bookideas
Posted June 11, 2002

Summary

Don't wait until your people are gone - recognize them NOW - Send Flowers to the Living! Learn how to create a recognition-based culture to motivate your employees and build your sales and profits by rewarding the performers. See how this simple management system can have a dramatic impact on your business. Similar to a frequent-flier program rewarding the top fliers, you'll be able to implement a recognition process for your employees who are your top performers!